Higher mortgage rates don't just affect buyers. They can change what it takes to sell your house, too.That's because today's buyers are paying close attention to affordability. And when rates rise, even a relatively small change can make a noticeable difference in their monthly payment. So, they're looking for ways...
What Higher Mortgage Rates Mean for Home Sellers
For Heart's Sake /
Oct 1st, 2026
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The Mortgage Rate You See Online Isn’t Necessarily the One You’d Get.
For Heart's Sake /
Sep 28th, 2026
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You may have seen the headlines saying mortgage rates have climbed to the highest point since January 2025. And if that's left you reluctant to buy a home, here's what you need to remember… That's not necessarily the number you'd get. It's a common misconception that the...
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Why So Many Sellers Are Cutting Their Price Right Now
For Heart's Sake /
Sep 24th, 2026
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Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.Sellers tend to worry a cut means walking away with less than they hoped. Sometimes that’s true, but more often it just means the...
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There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?
For Heart's Sake /
Sep 23rd, 2026
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Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell. Which type you’re in changes how you should buy or sell. Ryan Serhant, CEO of SERHANT agrees:“There is no longer...
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Selling This Fall? You Want To Get These 4 Things Right.
For Heart's Sake /
Sep 17th, 2026
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Selling your house this fall is absolutely doable. But there’s something you need to know about this time of year. Buyer activity typically starts to slow while the number of homes for sale climb – and you need the right strategy to get attention in this...
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